Technical founder with a proven track record of building and scaling businesses through automation and custom software solutions. Combining programming expertise with strategic leadership to deliver systems that solve real business challenges.
As the Founder and CEO of Reef Labs, AJ Matise brings a unique combination of technical expertise and entrepreneurial vision to every client engagement. His background in computer programming and business strategy enables him to bridge the gap between technical possibilities and business objectives.
AJ's approach to software development is deeply pragmatic—focusing on creating solutions that deliver tangible business value rather than technology for technology's sake. This client-centric mindset has been shaped by his experience founding and scaling multiple successful ventures.
With a foundation in both technical development and business leadership, AJ has cultivated a team that shares his commitment to excellence and practical problem-solving. Under his guidance, Reef Labs has become a trusted partner for businesses seeking to leverage technology for genuine competitive advantage.
Self-taught programmer with practical experience in Python, HTML, CSS
Led teams of up to 24 members across multiple successful ventures
Successfully scaled multiple entrepreneurial ventures
Babson College with concentrations in Tech & Entrepreneurship
AJ's entrepreneurial journey has equipped him with the skills to lead technical teams and deliver solutions that drive business growth.
Founded an AI-focused development agency helping high-growth startups scale efficiently through automation solutions. Delivering custom software and AI-driven workflow automation.
Spearheaded subscription-based venture providing information on limited edition sneakers. Successfully sold Prosper in M&A transaction and formed strategic partnership between Atomic ACO and acquirer.
Established Atomic ACO, a service that procures limited-edition items via automated software. Strategically hired and oversaw a 24-member staff team to provide procurement services with competitively high success rates.
Secured seed funding for a digital marketing agency centered around reselling communities. Directed team of 12 Babson students to conduct market research, develop venture launch plan, and launch the project.
AJ's technical skills directly translate to client solutions that drive efficiency and growth.
Self-taught Python developer focused on automation, data processing, and business applications. Created systems that streamline operations and reduce manual workload.
Client Benefit: Custom automation systems that eliminate repetitive tasks and free up valuable employee time.
Experience with HTML, CSS, and web technologies to create functional, user-friendly interfaces that enhance customer experience and streamline operations.
Client Benefit: Intuitive user interfaces that reduce training time and improve customer satisfaction.
Expertise in leveraging AI tools and creating automation workflows that drive efficiency and reduce operational costs while improving accuracy.
Client Benefit: Scalable systems that grow with your business and adapt to changing requirements.
When not building businesses or developing software, AJ enjoys spending time outdoors and with friends.
An avid outdoor enthusiast who loves going on hikes, backpacking, canoeing, and rock climbing.
Grew up in LA skateboarding and ultimately found a love for surfing, wakeboarding/wakesurfing, & snowboarding.
Enjoys competitive sports like water polo and hobby games such as spikeball. Developed a love for live music and festivals to travel with friends.
Interested in working together? Let's discuss how AJ and the Reef Labs team can help your business leverage technology for growth.